Togg CES 2024 Experience Design

Togg’s CES 2024 presence was designed to communicate more than a vehicle launch. It needed to present a broader mobility vision built around smart devices, a digital experience platform, and clean energy solutions. Dreamspace approached the project as a layered brand experience, shaping how visitors would move through the space, understand the ecosystem, and connect each moment back to Togg’s future-facing identity.

Dreamspace’s role focused on shaping the experience as a connected system rather than a collection of isolated activations. That meant helping define the narrative flow, interaction logic, digital touchpoints, and visitor-facing journey across the booth. The goal was to ensure that every part of the environment, from the energy story to the smart mobility moments, contributed to a single, coherent brand experience.

The experience was organized around Togg’s major ecosystem pillars, including its digital experience platform, clean energy solutions, and smart mobility vision. Rather than treating these as separate messages, the environment was designed to connect them through spatial storytelling and progressive discovery. Interactive displays under a kinetic “tech-tree,” an immersive tunnel, and a digitally enhanced cave environment helped transform technical ideas into visitor-facing experiences that were easier to absorb and remember.

A key part of the booth experience was the use of a Progressive Web App and Visitor Tracking System to support navigation, guide movement, and capture journey-level interaction data. These digital layers gave visitors a clearer path through the environment while also helping the team understand engagement patterns for future experience planning. The system turned the booth into more than a physical environment. It became a measurable, responsive brand experience. The custom Visitor Tracking System “VTS” our team built tracked visitor activity using AI Cameras. Every touch-screen interaction with the gamified experiences provided valuable insights into each visitor’s engagement with the brand and its product ecosystem.

The clean energy portion of the experience highlighted Togg’s sustainability narrative through Trugo, Trumore, and Siro, presenting energy production, storage, charging, and recycling as parts of a connected ecosystem. That message aligned with Togg’s broader public positioning around a user-centered mobility ecosystem built around smart devices, digital services, and clean energy infrastructure.

Several moments gave the booth its strongest emotional lift. Visitors encountered a large interactive “tech-tree,” an immersive tunnel centered on Trumore, and a cave-like installation where the T10X became part of a personalized digital art experience driven by health-related data inputs. EXHIBITOR also called out the exhibit’s digital garden concept, kinetic tree, immersive tunnel, hospitality, and culture-forward presentation as memorable stand features.

8 months of design, development, and logistical work, Dreamspace and Capital Event teams bringing this massive install together in less than 2 weeks, definitely grabbed attention on the trade show floor. The finished experience gave Togg a high-visibility CES platform that unified brand storytelling, digital interaction, and future mobility positioning. It helped frame the T10F debut within a broader ecosystem narrative and earned external industry recognition through EXHIBITOR Magazine’s Best of CES 2024 coverage.

Dreamspace and Capital Events help global brands turn complex ideas into experiences people can move through, understand, and remember. From digital systems to live environments, we design for clarity, participation, and long-term brand impact.